Are you:

Set the scene here.

Love them or hate them but pain points are here to stay. If this term freaks you out, go back to your earliest memory of business. Entrepreneurship identifies a solution to a problem. Simple as that.

Before you can present your offer as the solution – you need to talk about the elephant in the room.

So start your home page by letting your customer know that you understand what they are going through.

List out their pain points, what they are struggling with, what they want to change.

Would you like to:

Now that you’ve focused on the problem, you can start talking about the end result.

That thing your customer wants more than anything. That thing you’re going to help them achieve.

Remember, in most cases, the answer isn’t just your (insert your service/product/solution). It’s what your (insert your service/product/solution) can do for them!

Here you get to tell your customer that there is light at the end of the tunnel! It’s a plot twist baby!

Keep this section short and sweet (paragraph format), simply describe the transformation they want.